Team Green Riders |
Kawasaki represents a unique engineering heritage and a wealth of technological expertise combined with passion, performance, and individuality. Provocative and distinctive, Kawasaki creates a positive point of difference in a world of uniformity.
Along with performance and a distinctive design philosophy, Kawasaki has another unique brand advantage, the “ownership” of the lime green colour.
The story of this special colour began at Daytona in 1968. The paddock was buzzing. Kawasaki had just rolled out their A1R racer, and it was painted a scandalous shade of green. At the time, racing was very superstitious, and green - considered extremely unlucky - was a colour everyone avoided. By deliberately choosing to use lime green, Kawasaki announced to the world that conventional thinking would not be a barrier to the pursuit of new challenges. This lime green colour became synonymous with Kawasaki – initially in Kawasaki racing, and later with the brand as a whole.
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